The Chainlink

Randy Neufeld, Fund Director, SRAM Cycling

Say hi to Randy here!

 

1) How/when did you get into cycling as a profession?

In 1988 I started working part-time for the Chicagoland Bicycle Federation which at the time was three years old and all-volunteer. I grew up with CBF and was the executive director from 1 half time staffer to more than 30 employees.  Lots of things happened during that time including the first bike racks, the first bike lanes, bikes on trains and Bike the Drive.  In 2004 we hired a new executive director, Rob Sadowsky, and I became Chief Strategy Officer to help usher in the mission expansion to include transit and pedestrian along side our cycling work.  

In 2009 I moved to SRAM.  I direct the SRAM Cycling Fund which supports national advocacy for cycling infrastructure in the US and Europe.  On behalf of SRAM I also work with America Bikes lobbying for federal funding for cycling.  And I work with the Alliance for Biking and Walking and the National Complete Streets Coalition on strategies for organizing and policy.  I'm still in love with Active Trans and serve on the board of directors.  I also sit on the Transportation Committee of CMAP which controls our region's transportation funding.  I also try to stay active politically with Walk Bike Transit, a political action organizing effort.  I'm hoping that a cycling-friendly mayor, transition plan, CDOT commissioner, city council and all of us will bring protected bike lanes, bike share and a cycling renaissance to Chicago.

 
2) How did you get an honorary sign named after you at Wilson and Damen?
I've done a lot of work for the city over the past two decades, helping to start and grow the bicycle program and building support for funding cycling infrastructure in Congress and the state capital.  As part of an ActiveTrans gala in 2005 which celebrated my career, a couple of Aldermen arranged for the sign.
(There's also a trail in the suburbs named in my honor.  Trivia question: Where is it?)
2) How does your organization(s) directly benefit cyclists?
Here are the names and links to my organizations:
One unifying benefit is that all of these orgs build broad pubic support for improved cycling infrastructure.
 
3) Do you specialize in a certain type of cycling?  
Mostly transportation cycling but I also work with mountain biking and bicycle tourism.

4) What are your "must-have" items for cycling (this could be a tool, an accessory, a food, etc.)  
Euro-style rain cape
5) What's your favorite bike?
My favorite bike is ever evolving but it is always very spry and very utilitarian.  Key elements are full fenders, gears, upright bars, a front carrier, a rear rack, at least one basket, non-removable lights including dual head lights, a lock carrier, and disk brakes.  I could go into a long story on why each of theses elements are essential to a useful urban vehicle.
6) What is your biggest challenge at your job?  
Figuring out how to engage the mainstream in cycling.
7) What do you see as the biggest area of opportunity in your niche market?  
I don't want a niche market, I want a mainstream market.  When you want to see over 10% of urban trips by bike you have to engage every demographic.  Copenhagen has almost 40% of trips, everyone cycles.
8) How do you think the cycling community has changed in the last year or two?
I don't think it has.  It changed more in 07 and 08, which was the last gas price spike.  We don't know the impact of the current spike yet.
9) If you could go on a bike ride with anyone (living or dead), who would it  be?
My grandfather, John Neufeld, in his neighborhood; Brighton Park.



--
Randy Neufeld

rneufeld@sram.com
www.sramcyclingfund.org
+1 773.818.0260

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