Say Hi to Brandon
here, and make sure to visit him at Iron
1) How/when did you get into cycling as a profession?
November 2008, I'm new to the business! I got into it from racing.
I loved riding my bike, and I loved working on my bike. I had
plenty of free time and the passion to do something new, so I dove
2) How does your organization directly benefit cyclists?
We like to think by keeping people on the road, we're helping them
save the environment, reduce road congestion, and keep people
healthy. We work hard to fix everything that comes our way as
quickly as possible.
3) Do you specialize in a certain type of cycling?
We work on anything that comes through the door, but we spend a lot
of time riding cyclocross and road bikes. Many of us have a passion
for mountain bikes, but without much riding around here cyclocross
gives us our dirt fix.
4) What are your "must-have" items for cycling (this could be a
tool, an accessory, a food, etc.)
DAG-1, derailleur alignment tool. Pedros Allen set, it'll fit just
about anything on your bike. A T-25 driver. A wheel truing stand.
Cable cutters. With those few tools we can fix about 95% of
everything that comes in!
5) What do you see as the biggest area of opportunity in your
Cyclocross. Seems as though a lot of people haven't even heard of
it, but once we can get them to a race they are almost always
hooked. It's the most fun we've ever had on a bike and love sharing
that with others. We've seen huge growth in our short time and
don't see that changing anytime soon!
6) How do you think the cycling community has changed in the
last year or two?
We're trying to make it more accepting. Cycling's "roadies" have a
history of being a bit harsh toward newbies which can make it tough
to get into the sport. We're trying to push hard toward
developmental groups, Cat 4 and 5 riders, as well as women. The
more people out there the more fun we have, so we see no need to
prevent new people from joining in.
7) What's your most helpful tip to a newbie cyclist?
We preach on keeping bikes clean, but can't say it enough. The
saying is long in the tooth, but an ounce of prevention is worth a
lot more than a pound of treatment. While we stay in business by
selling stuff, we really want everything we service and sell to
last. And if riders aren't taking care of their parts, especially
the drivetrain, it's going to wear out prematurely. Lube our chain!
Clean the road grime out of your cassette. And if something doesn't
feel/sound right and you aren't sure what to do, BRING IT TO US!
Don't let it go and expect it to go away. We don't charge to look
at your bike so the only thing you have to lose is a few minutes.
Better safe than sorry.
78) If you could go on a bike ride with anyone (living or dead),
who would it be?
That's tough. If it were someone in the bike industry, probably
Gary Fisher. A rider and businessman, it would be interesting to
pick his mind about the evolution of mountain biking and the
cycling industry. Outside of the bike industry, well, I just don't
know! My head is always thinking about bikes! Let's say Tim
Johnson, even though he's a pro rider so kind of in the industry,
he's not selling bikes. After all of his National Championship wins
in cyclocross, I'd love to talk training, racing, and managing his