The Chainlink

Advertising on The Chainlink

Chainlink Spring Promotion Rates! 

Right now is an excellent opportunity to reserve advertising on The Chainlink just in time for bike season. We are currently offering 20% off all available 2015 advertising through May 8, 2015.

The Chainlink is the premiere place for Chicagoland cyclists of all types to connect, find rides, events and routes, pool resources, share information, and most importantly foster our growing community. The Chainlink was created because even though Chicagoland is home to a diverse and growing cycling culture, the cycling community was fragmented in many ways. This was partially due to that fact that no single resource attempted to serve the varied needs of Chicagoland’s wide range of cyclists.

Current Audience

  • The audience consists of an enthusiastic and diverse group of cyclists in the Chicagoland area looking for rides, events, and information related to cycling.
  • Chainlink is also a place people come to research new products, services, and rides before making purchase decisions or signing up.
  • The Chainlink has more than 400,000 unique website visitors in a year.
  • The weekly newsletters go out to the Chainlink members with articles and features, upcoming events, and highlights from the forum. The Chainlink has a highly engaged audience with weekly emails consistently receiving higher than industry averages of open and click-through rates.
  • Membership is 11,300+ and growing every day.


Social Media’s Extended Reach

  • The Chainlink’s Facebook page has over 2,100 likes.
  • Through advertising and popular content, The Chainlink Facebook page reaches a highly targeted cycling audience of over 15,000 in a month.
  • A recent Chainlink article was picked up by a bike company's Facebook page, which boasts over 23,000 likes. In a little over 24 hours, the post picked up 207 likes, 34 comments, and 33 shares on their Facebook page alone. This lead to more than 3,000 click-throughs to the article on The Chainlink.
  • The Chainlink’s Twitter account is followed by over 2,500.
  • Larger Twitter accounts like Chicago Critical Mass (4,400 followers), StreetsBlog Chicago (5,600 followers), and Active Transportation Alliance (5,900 followers) often re-tweet The Chainlink’s messages. This extends the reach of the majority of the messages well beyond Chainlink’s own followers.

The Chainlink offers a number of flexible options to effectively raise awareness for your organization, ride, or business. Through The Chainlink website, weekly newsletters, and social media, you can successfully reach a targeted and receptive audience. To learn more please fill out this brief form and we'll send you our 2015 advertising information shortly.


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