The Chainlink

I read Richard Millington of FeverBee's daily tip as much as possible.  Here is today's tidbit...

How does Age, Gender, Occupation Impact Community Building?

A few observations here.

Age has a significant impact in platform selection, tone of voice, and types of discussions initiated. Older audiences are more reluctant to use new technology, expect a softer tone of voice, and have less tolerance for ongoing fights/attention-seeking behaviour (with exceptions for some professions).

The seriousness of the occupation has an impact. Doctors, lawyers, investors and psychologists, etc. need to believe they’re coming solely for information. They typically need to ask a few information-seeking questions before the ego-effect and status-maintenance process begins.  This isn’t directly correlated to pay (e.g. teachers), but it’s not far away. 

Gender has a small impact. Men tend to respond better to status-orientated appeals and are more eager to impress. Women respond better to social-bonding related discussions.

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