The Chainlink

Don Zordani is looking to retire after operating the Sportif Importer Ltd. bike shop in Jefferson Park for 50 years.

A “for sale” sign recently was posted on the facade of the 66-year-old building at 5225 W. Lawrence Ave., where Sportif has been located for all but its first couple of years. The original store opened at 4711 W. Lawrence Ave.

Zordani said that his desire to operate a bike shop stems from his days as a bike racer. “I was competing at the track and started out selling bike and speed skate equipment from out of my trunk,” he said.

The 7,500-square-foot store features rows of bicycles hanging from the ceiling and sitting on the showroom floor. Zordani said that he has 850 bicycles in the store and thousands more in storage.

Over the years Zordani has noticed a change in the type of bicycles preferred by his customers. “People used to get out and ride 20 miles,” he said. “It was road bikes, with a thin wheel. Now it’s comfort bikes, city bikes, with a wider wheel that is more comfortable.” he said.

For the full article go here:

http://nadignewspapers.com/2016/04/23/sportif-bike-shop-in-jeff-par...

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