The Chainlink

FOR IMMEDIATE RELEASE: November 5, 2012

For more information, contact:
Chris Mailing, President, Ten 27 Cycles

847.864.7660 x 16; chris@ten27cycles.com

EVANSTON’S TEN 27 CYCLES CLOSING STORE

Liquidation Sale Offers Customer Deep Discounts on Bicycles, Clothing, More

EVANSTON, IL November 5, 2012 – Evanston’s premier bicycle shop, Ten 27 Cycles, will close its doors after more than 40 years at 1027 Davis Street in Evanston, IL. Beginning today, a storewide clearance event will give customers the opportunity to get incredible deals for early holiday shopping and any of their cycling needs.

“Unfortunately, several factors have made this closure necessary,” explains owner Chris Mailing. “The name change we executed last spring has not gone as planned. In the context of a soft economy, the expense and difficulties of that name change have been too great to bear. We sincerely regret disappointing our loyal customers. That our store has served the cycling community for so long is a testament to our devoted staff and the enthusiasm of our customers.”

All merchandise is currently discounted 15 to 40 percent, with additional deep markdowns to be taken on any remaining items over the next few weeks. In addition, quantity discounts on any purchase of three or more items will be offered, but for a limited time. The sale will continue until everything is sold.

Customers who shop the closing sale early will enjoy their pick of the best selection, including bicycles, clothing, parts and accessories. Return trips later in the sale will result in the best prices on remaining inventory. “It is rare to have current merchandise by the popular brands we carry discounted to such an extent,” says Mailing. “We are also selling our rental bikes, used kids’ bikes and used trainers at favorable prices.” Before the sale ends, even the furniture and fixtures will be available for sale.

Gift cards and store credits will be honored through the sale. All sales will be final. Store hours are Monday through Thursday, 11:00 am to 7:00 pm; Friday, 11:00 am to 6:00 pm, Saturday, 10:00 am to 6:00 pm; and Sunday, Noon to 5:00 pm. For more information, visit the store web site at www.ten27cycles.com. Visitors can sign up on the website to receive email notification of additional details about the closing sale as they become available.

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PREVIOUS RELEASE: Evanston Bicycle Shop Sports New Name, “Ten 27 Cycles”

http://www.ten27cycles.com/merchant/660/files/PressReleasev2.pdf

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That's too bad. I always liked that shop. 

Yikes, they were my LBS!  I guess I'll make the best of it and stock up on tubes & such, but I'll feel like a vulture picking over the bones...

Pony Shop is nearby, right?

Yes, the Pony Shop will be my new LBS, I guess, though I bought my last bike at Turin Ten 27.  I've stopped in briefly and looked around, but don't know anything about Pony's repair shop or reputation.  Anyone here have experience, good or bad, with Pony?  Ten 27 was about 200 feet from my apartment, so I've never bothered looking further.  Also, anyone know anything about the other E-Town bike shop, Bucephalus

I know, there are a dozen great bike shops in Chicago, and I'll start going down there if I must, but I'd rather shop locally, and build up a relationship with an LBS, if at all possible.

The gang at Pony Shop are good people and know bikes.  Lou has done a lot for the community.

 

Having said that, I am deeply saddened by this news of Ten27 closing.  I have friends there, too.

 

 

The Pony Shop is a great place, especially for repairs. They've been my main Evanston shop for about 10 years. Obviously, for bike buying, losing Ten27 is going to make it harder to get certain brands, but service-wise, you'll just have to bike a little further.

Thanks, Steve & Charlie.  I'll check them out next time I head over that way.

That's a bummer. I always thought Turin was a prime example of how a bike shop could have an "upscale" feel without alienating average guys like myself. I would rate it as the nicest shop in Chicago I ever set foot in. Not the best per se, but the nicest.


They will be missed.

I think it was one of the three oldest bike shops in the city along with Cycle Smithy and Kozy (is that right?)

They hosted a good sized team as well.  They changed ownership several years ago and I noticed that the vibe of the store changed since then.

I don't think that is right. Oscar Wastyn has been in business since 1901!

http://www.wastyn.com/

I'm just guessing that it predates any of the stores on your list?


Julie Hochstadter said:

I think it was one of the three oldest bike shops in the city along with Cycle Smithy and Kozy (is that right?)

It's what someone told me.  Anyone have a list of LBS birthdays?

Tony Adams said:

I don't think that is right. Oscar Wastyn has been in business since 1901!

http://www.wastyn.com/

I'm just guessing that it predates any of the stores on your list?


Julie Hochstadter said:

I think it was one of the three oldest bike shops in the city along with Cycle Smithy and Kozy (is that right?)

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