The tourdeRoadAmerica “bike ride to fight cancer” is three fundraising activities that take place during a weekend of auto racing at the Road America race track in Elkhart Lake, Wisconsin.
• A fun, family-oriented bike ride on the race track,
• A silent auction of cycling gear, racing memorabilia, and items from local establishments, and
• Cancer outreach and education to the tens of thousands of race weekend attendees.
The beneficiaries of the event are the Lance Armstrong Foundation, the Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic (Sheboygan, Wisconsin).
The Ride: The ride will take place on Friday evening, after racing activities have concluded for the day. Race fans, families, and bicycling enthusiasts who make a donation will ride the beautiful and historic 4.0 mile road racing circuit with their race car driving heroes from the American Le Mans Series and other elite auto racing series. About 400 participants will bike up to ten laps as the sun sets over Elkhart Lake. The ride is open to cyclists of all ability levels and all types of bikes.
Drivers need to keep in top physical form and most are serious cyclists. Avid cyclists enjoy the twists and turns of the race track. And families enjoy the chance to ride in a controlled event, free of traffic, road hazards, and stop signs. All around, it’s a great fit and the highlight of many cyclists’ season.
The Silent Auctions: Cyclists and race weekend attendees have the opportunity to bid on cycling gear, racing memorabilia, and items from local merchants. The auctions takes place in the main spectator thoroughfare, and culminate just before the start of the Saturday, August 20 main feature, the American Le Mans Series race.
Outreach and Education: The tour’s ride headquarters is the location for ride registration, the silent auctions, as well as cancer outreach and education activities.